Social media vs SEO

If we compare Social media and SEO, both play a vital role in website ranking but which is the best? If you are an entrepreneur always your time and cost are valuable, so it is necessary to find out the answer for this.
Of course the answer is both,so lets see some aspects of SEO and social media and how they work together or against each other.

Headlines optimization:
Headlines are essential for both SEO and social media,so it is difficult to choose one.You want something popular that grabs people’s attention on Facebook and also you want keywords in your headlines that help your content to showup in the top of search engine results.

Spammers and fake accounts:
In case of SEO there are a millions of people who can fight back dirty and your time and money will be worthless if a competitor destroys your SEO behind your back.
The negative SEO’s attack with social media is by using fake accounts that represent your startup and trolls your blog post with comments which lets you get spammed, as social media has a number of page authorities which enable them to represent you on the top of search engine results.

Social media search engines trump traditional search engines:
As most of the people are using their phones,your SEO will be worth only if you use local search strategy.
People search things on Facebook and click hashtags on Twitter and some used to see videos on YouTube,so it is necessary to use both to make your site stand out.

Creative contents:
Your creative and informative contents go viral with social media, but another fact is that the keywords in those contents will help to display your websites at the top of search engine results.

Local SEO Statistics Every Business Should Be Aware Of

There are a lot of exciting things about the local SEO and a number of local businesses are improving their online marketing with local searches.
Mobile and local SEO serve as an essential tool for local brands to reach the targeted customers and create awareness about their brands.As Google updated its search algorithm many are taking advantage of this to improve their search ranking.

Mobile local searches and store visit:
In the past, internet has been criticized for taking customers away from local business, but nowadays the mobile internet is not only used for making local searches but people are acting towards it.
According to a Google report, one out of three searches were made before visiting the store.It is clear that 18 percent of the local searches initiate sales within that day. From a Google study it is clear that half of the purchases were made followed by local searches on a smartphone.

It is clear from a report that 70 percent of the smartphone users use Google ads to call a business.‘Call only ads’ option in Google shows a phone number along with call button on the side of your search ads.
68 percent of the users have used ‘ click to call’ or ‘get direction’ option in mobile ad. fifty percent of the users research about the purchase information regarding the products and the services and are ready to make purchases after the business call.

Complete all the required information on the Google my business profile and submit your business to some local directories including Yelp, Google+ and many more.Enable call extension and location in your Google Ads.
Always remember to include local keywords to your website content, URL’s, title, description and headings and local informations on your website.

Some interesting facts about the WordPress SEO

WordPress is the most versatile platform to create contents and company websites simply because it is easily adaptable.You do not have to possess coding or technical knowledge to be a master on WordPress.A lot of people have several concerns and doubts on the most underrated website.

WordPress is very much SEO friendly and you could even add up manual strategies to achieve better results. You do not really need a consultant when you have SEO plug-ins with you.A specialist cannot do any good without latest and trendy skills, it is a world known fact that SEO keeps changing its strategies every year!
If you are clueless about the important capabilities of SEO plug-ins, then make sure you check its compatibility, support, popularity and its future updates.Also, do not forget about the quality of WordPress hosting providers and check whether it supports plug-ins.Choose the one with good reputation, staging environment, and backup facilities. Most importantly, check whether it is a genuine host provider or not.

Free WordPress themes may or may not hurt SEO and hence, it is important to keep an eye on both the positives and negatives as well.It is always better to install WordPress on sub domain rather than sub folder.Make sure you do not post the same content in multiple WordPress categories because it would create duplicate copies of the content. According to the designers and coders, it is not wrong in using H1 tags more than once, but it is not advisable to use it in SEO.The widget can help you achieve better results in SEO and it is a bonus if you use the user’s native language!

Is SEO losing its market and heading towards depletion?

According to a recent study, the critics say there is no bright future for the SEO team.SEO (Search Engine Optimization) is all about giving a higher rank to a website on search engines. Many people think SEO is about keyword stuffing and link building,but honestly speaking,it is more than that! Infact, keyword stuffing is a worst enemy for SEO websites and also, overuse of internal links would literally spoil the website.

You must not only expect higher traffic, but also expect people to stay longer and revisit your website in near future. SEO falls under marketing strategies category and journalism is an important contender for it.The critics say SEO would lose its market since there are other mediums that would eventually fetch views for a website from a wider audience. It does not mean SEO would completely be taken down either, as long as there is Google and websites, SEO would merely survive.Also,there would be a demand for SEO skills more than SEO experts.Nowadays, Social media sites lay a great foundation for websites to go viral because the likes,tweets and shares could fetch a higher rank for your website.Higher traffic and the number of visits play critical roles in ranking criteria.

Keyword stuffing and internal link building are not the only key factors, quality contents also come into play. Therefore, being an expert in SEO is not enough; you need to have skills to perform in order to stay in the race where SEO is slowly fading away.

A perfect social media helps to boost SEO

Houston SEO Services Company

Social media platforms are widely used by a large section of people for connecting others in quick turnaround time. Social media marketing is a part of SEO which helps to divert more traffic to a website.Experts say that a perfect social media provide opportunities for improving the rankings of websites in major search engines.

This is because Google pays more attention to shares, likes and retweets which ultimately help to boost SEO process.

Business firms can enjoy the following benefits while executing their campaigns in social media networks.


Improving the visibility

Social media platforms give ways for improving the visibility in search engines to reach wider audience. Moreover, it helps to ensure high conversion rates for earning more revenues.


Building links indirectly

Social media makes it possible to build the links indirectly for getting desired results. Apart from that, it plays a significant role in inviting more customers to a website.


Getting more references

With social media, it is possible to get more references after sharing blog posts and other content. In addition, it gives ways for enhancing the page ranking in search engines.


Creating brand awareness

Social media marketing is a suitable one for creating brand awareness in the markets to gain better prospects. Furthermore, it paves ways for taking control over SEO page rankings to accomplish goals in a business.


Tweets help to grow business

Tweets are essential one in updating the relevant information of a product. They also provide ways for displaying the results in the search engines to grow business.

Implementing strategies for boosting local SEO

Business organizations today face a lot of challenges in the local markets which affect their growth extremely. At the same time, there are some SEO tactics that are really found to be helpful for boosting sales to a larger extent.

These days, consumers search local business firms in the internet for knowing more about the products and services.

Hence, it is necessary to implement certain strategies for reaching customers quickly to gain best results.


Highlighting important details

Most customers will look out for the address, phone number, location, zip code and route maps of a local business firm while choosing a product.

Therefore, it is necessary to highlight them in landing pages and other business listings for reaching viewers with ease.


Seeking positive reviews from customers

A positive review will help to improve in the markets to earn more revenues. A recent study reveals that most local businesses are not focusing on online reviews which affect their growth.

Business firms should seek positive reviews from customers for ensuring high success rates in SEO within short span of time.


Updating the websites

It is an imperative one to update a website with fresh content and other applications which give ways for enhancing local SEO to a greater extent.


Providing details on offers

It has been proved that most customers are willing to know the details of latest offers and deals of local business companies for buying a product discount prices.

Business organizations must provide the details of offers to customers for growing business in local markets.


Communicating with customers

Communication plays a key role in developing a business in the markets to attain top levels. It is necessary to contact customers through email for creating brand awareness. This will help for identifying the potential buyers for achieving goals in local business.

Getting better rankings with 10 simple SEO basic things

Search engine optimization primarily aims in improving the website rankings in major search engines for experiencing maximum visibility. There are certain things to be followed to get better rankings which help to gain more benefits.

1. Monitoring the page titles closely

Title tags play a crucial role in search engine results page and they must be unique one to describe a page more accurately.

2. Meta page descriptions

Meta page descriptions are an essential one for reaching the viewers quickly. At the same time, they must cover details that are relevant to a web page for getting best results.

3. Implementing ALT tags

ALT tags give ways for optimizing a website easily to gain more advantages. They are important for social sharing to achieve excellent outcomes. However, ALT tags must be user oriented one to undergo major changes.

4. Interactive content for reducing bounce rates

Interactive content will help for reducing bounce rates. It may be a simple poll or quiz that paves ways for increasing the visitors to a greater extent.

5. Linking web pages with others

Inbound, external and internal links are a part of SEO practices that give methods for improving the reputation. Linking web pages with others make feasible ways for diverting more traffic.

6. Usage of keywords

It is necessary to use keywords in a right format with file names, documents and images for understanding the information without any difficulties.

7. Focusing more on keyword tools

Apart from key work research, it is essential to focus more on certain tools which help to beat the competition levels.

8. Formatting the content

Formatting content will give ways for enhancing brand awareness in the markets to generate high conversion rates.

9. Social market marketing

Social media marketing provides opportunities for creating impacts on the audience to get desired outcomes.

10. Building links carefully

It is an imperative one to build links carefully in SEO process for targeting customers both in local and international markets.

SEO is a not hard on to follow and it is advisable to seek support from professionals before executing the services.

How a CRM system will improve SEO results?

 Search engine optimization is gaining popularity among business firms over the recent years due to several features. It has been proved that an effective SEO will help to increase sales in online marketing for reaching next levels. However, it is essential to implement the techniques carefully for preventing suspension and penalty issues by search engines.

Today, customer relationship management shortly known as CRM makes feasible ways for finding potential customers in the market to ensure high conversion rates.

Moreover, it helps to get best results after carrying SEO techniques. Below are the three ways that certainly boost business with CRM tools to achieve best results.

1. Maintaining important keywords and conversations

Recording keywords and conversations of valuable customers in CRM gives ways for building relationships with them to experience significant outputs. Another advantage is that it provides methods for generating the reports quickly to implement SEO accordingly.

Furthermore, it shows ways for improving online business to maximize the rate of investments at low investments.

2. Knowing the problems of targeted audience

Communication is an important one in search engine optimization while promoting brands in the markets. It is necessary to analyze the problems of targeted audience for increasing the visibility in search engines.

CRM tools are a suitable one for tracking the activities of customers to learn more about them quickly.

3. Evaluating customer data to explore buying trends

The buying trends of customers in the markets might undergo frequent changes and it is essential to evaluate them for carrying out relevant SEO strategies. This will be extremely useful for improving the online presence to earn high reputation.

With CRM, it is possible to get high quality leads for growing business in online marketing. At the same time, it is necessary to focus on certain factors for experiencing desired outcomes in search engine optimization.